Zero to Hero System Success

5
Minute Read Time
Operations Amplifier
Brand Design
Website Design

Summary

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Wood Floor Brigade (WFB) is a leading provider of wooden floor services in North Carolina, with over 20 years of industry leadership. Collaborating with WFB's co-founder, we enhanced the company's image, streamlined operations, and attracted more customers. This was achieved by overhauling their brand identity, redesigning their website, and automating critical business processes, all within a month. These improvements empowered WFB to explore new marketing opportunities within the North Carolina community. As a result, the team automated repetitive tasks, saving each employee four hours daily. The professional redesign also led to closing several new projects and achieving a 200% ROI based on project costs.

Challenge

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When we began, the business lacked modern systems. Despite this, we introduced tools to simplify tasks such as acquiring new customers, contacting them, managing projects, and eventually developing website content. WFB had a clear vision for their brand's new appearance, which allowed us to promptly begin designing new logos. However, they were not well-versed in the latest tools that could enhance their business operations. We guided the team through the exploration and training process to ensure they possessed the knowledge and systems needed to achieve their future goals and improve their operations.

Result

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We developed a unique toolkit to enhance business operations, saving their assistant approximately four hours per day through automation. This toolkit efficiently handles tasks such as data entry, email follow-ups, and meeting scheduling. Now, when a potential customer visits their site, the entire process—from providing personalized information to arranging meetings and sharing details with the team—is managed by these tools, saving the team four hours daily.We completed the entire project in just one month. For the website, we employed the Relume toolkit and their AI tools for site planning, enabling Arrow North Design to construct the site with Webflow in under 14 days. With strategic keyword research and polished copy, WFB now ranks in the top five spots on Google's first page without paying for ads or generating excessive content. The new professional design has not only garnered more compliments but also helped secure large apartment complex contracts, resulting in a 200% ROI on their investment with us and letting their staff tackle higher value tasks.

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